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Toys “R” Us bankruptcy

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In this age of digital dominance, how do companies that require in-store purchases expect to survive? Toys “R” Us is now filing bankruptcy since they can not keep up with modern demands.

Toy companies, like Toys “R” Us, simply cannot adapt fast enough to keep their consumers happy. Rival companies like Amazon make shopping much more convenient for parents, as well as having a broader range of items. On the contrary, Toys “R” Us’ website is inefficient and limited. Now that the company has accumulated too much debt ( roughly $5 billion), they are now forced to close about 720 stores across America. Fortunately, our Toys “R” Us here in Santa Maria is not going to be one of the first to close, as they are going to begin by closing about 180 stores outside of our city first.

The company originally filed for chapter 11 bankruptcy, where “the debtor negotiates with creditors to alter the terms of the loan without having to liquidate assets,” in September, 2017. They hoped this would allow them to solve the issues and work on lowering their debt. However, they were unsuccessful and now have filed for official bankruptcy.

Now, Toys “R” Us will slowly begin closing their stores nationwide as we creep into a new, technologically-dependent age.

Do you prefer the convenience of online shopping, or will you miss your favorite, childhood toy store?

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1 Comment

One Response to “Toys “R” Us bankruptcy”

  1. Michi Hinders on March 22nd, 2018 8:12 AM

    Now it’s Toys “Were” Us. I do prefer online shopping, but Toys R Us will be missed.

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