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Justin’s projection wins no holo-Grammys

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This past Sunday, Justin Timberlake brought “sexy back” at the Super Bowl LII halftime show. However, one moment many didn’t think was sexy was an appearance by the late, great Prince – projected beyond the grave.

For Justin Timberlake fans, they were ecstatic to see him back in the limelight once again. Despite declining to bring other members of NSYNC on stage with him, Justin still delivered to his fans by performing many of his big hits, such as “SexyBack” and “Suit & Tie”.

Before his big finale, Justin slowed down the show and appeared alone at a piano to perform Prince’s “I Would Die 4 U”. To everyone’s surprise, a sheet then fell down from the ceiling of the stadium and Justin performed alongside a projection of Prince. The game was held at US Bank Stadium in Minneapolis, Minnesota – Prince’s hometown – so the tribute was definitely a thoughtful touch. However, many Prince fans are outraged over the way he was honored.

In a 1998 interview with Guitar World , Prince expressed his disdain for ethereal performances. On using digital editing to “jam” beyond the grave, Prince said, “Certainly not. That’s the most demonic thing imaginable. Everything is as it is, and it should be. If I was meant to jam with Duke Ellington, we would have lived in the same age,” he said. “That whole virtual reality thing… it really is demonic. And I am not a demon.” So obviously, Prince wouldn’t have approved of his appearance at Justin Timberlake’s performance.

In this case, I think it would be hard to disagree with the outraged Prince fans. Obviously, Prince was clear about his distaste for stunts like this one. Justin Timberlake’s heart was in the right place for thinking about Prince while performing in Minneapolis, but projecting Prince on a piece of long fabric was certainly not the right way to go about remembering him.

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